Google restricting election ads, in the run-up to the 2022 presidential election, Google will not accept election adverts in the Philippines, following a similar move in the United States.
“Google is focusing its efforts and resources on upcoming election-related initiatives which aim to help people access useful and accurate information”-the Alphabet Inc., unit said in a statement Wednesday.
Google restricting election ads detailed reason
The advertising ban will last from February 8 to May 9 next year, according to the Internet provider, and will include the Philippines’ election campaign and silent periods. The rules will apply to election advertising purchased through Google Ads, Display and Video 360, and Shopping platforms and intended to be displayed on Google, YouTube, and other partners.
The Investor’s Guide to the Presidential Election in the Philippines in 2022
Following recent scrutiny over whether content they amplify or quiet, tech companies such as Facebook Inc. and Twitter Inc. have changed regulations on campaign ads and disinformation. Following the 2016 election, which demonstrated how voters can be misled by misleading information they see online, misinformation tactics on social media have continued in the Philippines.
COMELEC’s opinion about Google restricting election ads
Google’s statement that it would halt accepting political ads in the Philippines during the campaign season for the 2022 elections was welcomed by the Commission on Elections (Comelec) and a poll monitor.
The decision comes as the polling agency confronts an uphill battle to regulate political adverts online in the lack of legislation to do so.
Jimenez clarified that the Comelec did not urge that Google make such a move, and that the tech giant did not consult him before making the announcement.
The new policy would apply to election commercials “bought through Google Ads, Display and Video 360, and Shopping platforms that advertisers intend to post on Google, YouTube, and partner domains,” according to a statement released by Google earlier on Wednesday.